Novi, Michigan – October 24, 2025 – TACTUN, a technology company developing intelligent control and no-code automation platforms for machinery, participated in the Automotive Testing Expo North America 2025, held on October 21–23, 2025, in Novi, Michigan, USA.

At the booth, TACTUN demonstrated its latest industrial controller and cloud-based no-code software platform, presenting a live case study that featured the automation of a material testing machine using the company’s technology. The demonstration illustrated how manufacturers can design and control complex testing equipment without programming, significantly reducing development time and cost.

Throughout the three-day event, the TACTUN team met with numerous potential customers and partners, generating qualified leads and exploring future collaborations. The expo also brought together many of the world’s most innovative companies in automotive testing and validation — creating valuable opportunities for knowledge exchange and potential business partnerships.

TACTUN’s CTO, Arev Hambardzumyan, was also featured as a speaker in the Automotive Testing North America Innovation Showcase, presenting a technical talk titled “Exploring Technologies Driving Autonomous Robotic Systems: No-Code Platforms and AI-Driven Controllers.”
Her presentation explored how new control architectures, including AI-driven and FPGA-based systems, are transforming the development of autonomous and robotic systems — helping manufacturers achieve greater precision, speed, and flexibility in R&D environments.